The fast-paced lifestyle has given birth to mobile capability and a more accessible internet service. Today, 77% of the United States population has smartphones—but not just for simple calls and messages.
The data that has made accessible by mobile and internet has helped your consumers through their buying journey. Not only is the information they need to decide now available 24/7, but the end goal of the journey, which is purchasing and feedback, can now also be done through the device.
Another benefit made possible by these technologies is social media, which is what 60% of smartphone users do on their phones. With purchasing and social media doable on such delicate devices, mobile advertising can be considered a revenue-generating strategy for businesses.
In fact, a study has concluded that it can generate more than 1% click-through rate, which is still higher compared to traditional ads. With a multitude of social networks available, advertising on Facebook, Twitter, Pinterest, Instagram, and many others, will put your brand, products, and services at the forefront.
Aside from this, you can enjoy many other benefits of integrating mobile ads to your campaign. For one, you can save a lot on your campaign, as social media ads are cheaper compared to traditional like TV or print. Plus, the results are immediate and can be extracted and extrapolated faster.
Keep in mind, though, that there are still many considerations when implementing this strategy. For instance, you should know which social network will work the best for your business, as you don’t want your ad to fall into deaf ears. This would entail trial-and-error tests.
In addition, personalization of the message is still a must. Fortunately, consumer data is now easily attainable, so more relevant ads can readily be put out.
This infographic from Connext Digital features more statistics and facts about mobile ads to help you start your campaign.
Jess Andriani works as a Marketing Manager at Connext Digital. She writes about digital marketing in her free time.